Most brands talk to customers on five channels and run each one from a different tool. The email tool does not know what the SMS tool sent. The loyalty app does not know the customer just abandoned a cart. Joryio puts these channels into one platform so a customer gets one connected journey instead of five separate campaigns.
What Joryio does
- Channels together: email, SMS, WhatsApp, push, in app messages and Wallet passes in the same journey.
- AI that tailors things: content, channel and send time can be picked per customer.
- Results next to the campaigns: you track what each journey earned in the same place you build it.
- Built in help: an assistant you can ask about your own results, and monitoring that flags things like falling open rates or a drop in email delivery.
A journey in practice
The homepage shows a "Reconnect with VIP customers" journey with a 10% control group. If a customer abandons a cart, Joryio decides the best channel for that person: an email, a WhatsApp offer, or a Wallet pass that updates live. Results are measured against the control group, so you see the lift and not just the sends. The numbers on the page are demo figures, so treat them as an example, not a promise.
Three tools, one platform
- Customer messaging: journeys, campaigns and messages.
- Analytics: funnels, retention and revenue attribution.
- Data streaming: send events to your data warehouse.
Platform fees are based on Engaged Profiles. The company says its main hosting region is Frankfurt in the EU and that it offers expert guidance when you move over from your current platform.
Who Joryio is for
Marketing teams at brands that already use several messaging tools and want one view of the customer. It is especially relevant for teams that care about EU hosting. If you only send a monthly newsletter, this is probably more than you need.
